After Scott McKain’s highly successful book, Create Distinction, made a significant impact on business leaders, a question asked of Scott made a similar impression on him.
“What comes after ‘distinction’?” the executive hospitality industry executive inquired. “We’ve followed your advice from the last book. So, what do we do now to take our company to a higher level than distinction?” Another C-suite leader from the transportation industry asked, “We used to be distinctive — but, our performance caused us to lose our standing. What can we do to get it back?”
These two questions inspired years of research, interviews, and work to reveal the factors required for the highest level of distinction — becoming ICONIC.
And, it took an iconic author and speaker to write this book. Named (along with such icons as Dale Carnegie and Seth Godin) as one of about 25 members of the “Sales and Marketing Hall of Fame” — and as one of the members of the “Professional Speakers Hall of Fame” — Scott McKain has long been recognized as one of the greatest platform personalities in the world. His book, Create Distinction, garnered similar acclaim. Many prominent newspapers — such as the Miami Herald — named it as one of the “Ten Best Business Books” of the year. Famed business author, Dr. Joseph Michelli, (“The Starbucks Experience,” “The New Gold Standard”) proclaimed, “Scott McKain is the premiere business communicator of our time.”
ICONIC takes Scott McKain’s insight and information to the highest level, as well.
Customers don’t seek products or services. They seek solutions to their challenges. -Scott McKain